No, this is not a piece about The Who’s 1971 song, it is a compilation of recent information we’ve been reading about the evolution of the mobile market.
Consumers Expected To Pull Out Phones To Pay More & More - Proximity mobile payments are not yet very popular in the US—eMarketer estimates that such point-of-sale payments using a mobile phone as a payment device, whether via near-field communications or other contactless technology, will total just $640 million this year. But that’s an increase of 283% over last year’s even smaller base, and a number that will rise a further 234% by the end of next year.
Tiny Mobile Payment Market Set To Explode - A few people have traded in their wallets for their phones to make small purchases like coffee and movie tickets, but we’re about to see explosive growth in the market as more consumers use smartphones to pay for things like groceries and gas.
Mobile Payment Service Isus To Debut October 22 – Isis will allow consumers to make purchases by tapping smartphones equipped with a special computer chip against a merchant payment terminal. The service will be available on as many as 20 types of handsets by year-end, Jaymee Johnson, head of marketing for the service, said in a statement Wednesday.
3 Promising Mobile Startups For Marketers - Naturally, today’s connected consumer is sparking the growth of mobile advertising, with industry experts predicting that spending will mushroom from $5 billion to $18 billion by 2015. Here are three companies within the mobile marketing realm are springing up to help marketers spend their dollars wisely.
Gartner: Marketers Need To Keep An Eye On Mobile – Mobile advertising should be mainstream in the next two to five years, predicts research firm Gartner in a report advising marketers to keep an eye on bar code marketing, mobile coupons and augmented reality.
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